Semarang: Badan Penerbit Universitas Diponegoro. Aplikasi Analisis Multivariate dengan Program SPSS. the ineffective communication mix to promote tourism in Lampung province was Words of Mouth with the EPIC rate value of 2.54.ĭurianto, Darmadi. The result showed that the Event and Experience were the most effective marketing communications to promote tourism in Lampung province with the EPIC rate value at 3.65 and categorized effective, while the Advertising and Interactive Direct Marketing were in the category of Effective Enough with the Epic Rate value of each at 2.69, and 3.29. The analysis method used in this study was EPIC model that measure d the effectiveness of marketing communications mix based on four dimensions: Empathy, Persuasion, Impact and Communication. The objective of this study was to measure the effectiveness of every marketing communications mix of tourism in Lampung Province. To promote tourism destinations, the Tourism agency of Lampung Province perform four tourism marketing communications activities, namely: Advertising, Events and Experiences, Words of Mouth, Interactive Direct Marketing. prevention costs, appraisal costs, internal failure costs, external failure costs. leadership, prostitution motivation, personality, experience or knowledge of, interest in entrepreneurship ncentives, Leadership, Performance performance, female employees, gender mainstreaming.
Empowerment, Management Change, Tecknology And Strategic Alignment Ethnics, Communication, Conflict Formulation, Profit sharing, Freehold Titles, Building Right Titles, Right to Use Titles Gross Domestic Product, Gross National Income, Corruption Implementation of infrastructure programs, simultaneous movement to build villages, cultural approaches Incentives, Work Motivation,and Performance Management, Participation, Development, Empowerment, and Village Fund Organizational culture, work motivation, employee performance Performance, Maqosid Sharia, Shariah Supervisory Board Social Capital, Income, Norms, Network, Trust Wages, Policy, Employers, Workers incentives, morale, employees Preliminary incentives, supervision, productivity. Communication, Development, Human Resources (HR), Environment Communication, Work Discipline, Employee Performance. Buku ini merupakan edisi revisi, menggunakan Bahasa Inggris dengan nomor ISBN10: 1118988957 dan ISBN13: 9781118988954.Keywords BMT, legal entity, association. Pertama kali dipublikasikan pada tanggal 30 Desember 2016 oleh penerbit John Wiley & Sons, Inc., United States. Dimensi buku 216 x 274 x 15mm dengan berat sebesar 666 gram. Buku Hospitality Marketing Management Edisi Keenam dicetak dalam format hardback dan memiliki 418 halaman.
0 kommentar(er)
